An AssetMark Company - Learn More

Press Release < Back to News & Events

Adhesion Wealth Wins Two Industry Awards, including its Fourth Consecutive Award for its Model Marketplace

Adhesion President Barrett Ayers was also awarded RIA Innovator of the Year

Charlotte, N.C. — Sept 13, 2022 Adhesion Wealth® won two awards at the eighth annual Industry Awards on Sept. 8, taking home honors for excellence in Model Marketplaces in the Technology Providers category, and as RIA Innovator of the Year in the Individual RIA Firm Leaders category for President Barrett Ayers. This is the fourth consecutive year Adhesion has won a “Wealthie” for its model marketplace.

“Being recognized in this way, both personally and as a company, is such an honor and is truly a testament to the incredible team we have here at Adhesion Wealth,” Ayers said. “I’m proud to work alongside a group of professionals who are eager to solve problems for advisors, always innovating and improving the services we provide. Through Adhesion’s customized investment solutions and outsourced managed account capabilities, we are offering RIAs creative, cost-efficient resources that help them to meet clients’ unique investment goals. As outsourcing becomes more prevalent, Adhesion is at the forefront of equipping firms with portfolio construction tools that free up advisors’ time to spend with clients and grow assets.”

The Adhesion Wealth Manager Exchange is the industry’s second-largest model marketplace. The marketplace connects investment advisors to a suite of over 4,000 models from nearly 500 institutional asset managers. Over the past two years, the Adhesion Wealth Manager Exchange launched several new initiatives that have provided advisors with greater access to rapid level distribution, offering full technical infrastructure with trading, models, reporting and portals.

Under Barrett’s leadership over the last year, Adhesion launched various initiatives: Tax Alpha reporting, which shows investors the value of an advisor’s decision to enable active tax management; first to market ability for a fixed income and options overlay within a UMA; Personal Indexes with ESG Overlay, which allows advisors to develop their own Direct Index models that can be run inside a UMA; and lastly, a TAMP solution where managers have a turnkey investment program to distribute their TAMP and models on Adhesion’s Managed Account Platform.

For eight years, the Industry Awards have honored the firms and individuals who are bringing new innovations to market that make a real difference to the daily activities of financial advisors. This year, 105 awards were given out to 84 recipients from a pool of 225 finalists. Nearly 1,000 entries were received from more than 350 companies.

The winners of the Industry Awards were selected from a panel of independent judges made up of top names in the industry and led by editor-in-chief David Armstrong. In the Technology Providers category, Model Marketplaces subcategory, Adhesion was selected out of three finalists. In the Individual RIA Firm Leaders category, Innovator of the Year subcategory, Barrett Ayers was selected out of five finalists.

For the full list of recipients, click here:

Back to News & Events

About Adhesion Wealth

Adhesion Wealth® is a leading provider of outsourced investment management solutions for registered investment advisors (RIAs). Adhesion Wealth empowers advisors with the ability to build their own multi-manager (UMA) strategies, access SMA strategies and use other turnkey investment solutions on the Adhesion Manager eXchange. Adhesion Wealth also provides advisors with personal and direct indexing, tax management, tax transitions, portfolio administration, practice analytics and client reporting. With Adhesion, advisors gain access to a scalable, multi-custodian platform upon which to grow successful practices.

Adhesion Wealth is a wholly-owned subsidiary of AssetMark, Inc. For more information, call (888) 295-8351 or visit

Media Contact

Alaina Kleinman | Director, Communications & Strategy

M: 925.214.4060


For financial professional use only.

Important Information

This is for informational purposes only, is not a solicitation, and should not be considered investment, legal or tax advice. The information has been drawn from sources believed to be reliable, but its accuracy is not guaranteed and is subject to change.

Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. UMAs are not suitable for all investors and should be evaluated for suitability by financial professionals prior to investing.

For more complete information about the various investment solutions available, including the investment objectives, risks, and fees, please refer to the Disclosure Brochure. Please read it carefully before investing. For a copy, please contact Adhesion Wealth Advisor Solutions (“Adhesion Wealth”).

Adhesion Wealth is an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Adhesion Wealth and third-party providers are separate and unaffiliated companies. Each party is responsible for their own content and services.

Adhesion Wealth is an affiliate of AssetMark, Inc., an investment adviser registered with the SEC.

©2024 Adhesion Wealth Advisor Solutions. All rights reserved. © 2024 Adhesion Wealth Advisor Solutions, Inc. All rights reserved.

C24-20942 | 02/2024 | EXP 2-28-2026