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Capitalize on Market Volatility with Direct Indexing

By Adhesion Wealth, An AssetMark Company


Direct Indexing has become incredibly popular in the financial services industry in recent years. Direct Indexing is helping advisors maximize tax alpha, navigate volatile markets, and offer increased customization.

In this blog, we outline some of the main challenges advisors are facing, and how advisors can use Direct Indexing to bolster their value proposition during periods of market turbulence.

How Direct Indexing Can Help

In our view, Direct Indexing is a superior tool as it relates to navigating volatility and maximizing after-tax returns. Direct Indexing strategies traditionally aim to deliver the pre-tax returns of reference equity indices— such as the S&P 500 or the Russell 3000 — much like a passive ETF strategy, however, with DI, the individual investor directly owns the shares and therefore controls the ability to tailor the specific investments.

DI unlocks opportunities to harvest capital losses at the individual security level, while maintaining a consistent exposure to the intended reference index. As such, Direct Indexing should result in similar pre-tax returns as compared to an ETF strategy, but delivers intermediate realized capital losses, otherwise known as “tax alpha.”

Mutual Fund and ETF investors are, of course, exposed to the risks of price declines, but they also have to bear the consequences of portfolio selling in a stressful market. A Direct Indexing portfolio doesn’t protect your clients from price declines, but it does mitigate against having to incur losses by selling securities to meet redemptions.

Direct Indexing allows advisors to capitalize on volatility, leveraging these periods of uncertainty to demonstrate their value. Advisors that enroll their investors in Adhesion Wealth’s Direct Indexing and active tax management programs have historically experienced improved after-tax returns as compared to investments into ETFs and Mutual Funds, particularly during periods of market instability. Adhesion’s technology and support systems can help you easily build tax-advantaged portfolios, maximize tax savings, and demonstrate your added value through tax planning, risk profiling, and progress reporting.


Direct Indexing can be an incredibly valuable tool for advisors and investors alike, particularly during periods of market volatility. Adhesion Wealth has been a leading player in the Direct Indexing movement for over a decade, and our integrated platform empowers you to combine Direct Indexes with other customized services related to account opening, proposal generation, rebalancing, and tax-loss harvesting—all through a single interface. Contact us today to learn more.

C24-20921 | EXP 2/28/2026

By Adhesion Wealth, An AssetMark Company

For financial professional use only.

Important Information

This is for informational purposes only, is not a solicitation, and should not be considered investment, legal or tax advice. The information has been drawn from sources believed to be reliable, but its accuracy is not guaranteed and is subject to change.

Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. UMAs are not suitable for all investors and should be evaluated for suitability by financial professionals prior to investing.

For more complete information about the various investment solutions available, including the investment objectives, risks, and fees, please refer to the Disclosure Brochure. Please read it carefully before investing. For a copy, please contact Adhesion Wealth Advisor Solutions (“Adhesion Wealth”).

Adhesion Wealth is an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). Adhesion Wealth and third-party providers are separate and unaffiliated companies. Each party is responsible for their own content and services.

Adhesion Wealth is an affiliate of AssetMark, Inc., an investment adviser registered with the SEC.

©2024 Adhesion Wealth Advisor Solutions. All rights reserved. © 2024 Adhesion Wealth Advisor Solutions, Inc. All rights reserved.

C24-20942 | 02/2024 | EXP 2-28-2026