A select group of advisors is already utilizing social media to target a vast new emerging market: Generation D.
Gen D consists of investors to whom digital communication and interaction is second nature. They are always plugged-in, and like to communicate digitally in real-time. They also represent $24 trillion in investable assets. Using social media (e.g. targeted LinkedIn searches or Twitter updates) to tap into this lucrative market is not an alternative—it’s the standard. Any strategy aimed at Generation D investors that is not significantly leveraging social media is a non-starter.
As if $24 trillion wasn’t enough opportunity for you, there’s more. Much more. Over the course of the next decade, there will be $750 billion in retirement Money In Motion up for grabs. Without question the lion’s share will go to advisors who have already made themselves accessible and relevant to a Generation D audience. You might start by exploring some of the strategies and methods for using LinkedIn to prospect and win new business. Check out this webinar training “Using LinkedIn to Access the Affluent” for in-depth tips and strategies.
Keep in mind that these unprecedented market opportunities are already in motion, and if you don’t get your share of the wallet one of your competitors will. Put yourself in the optimal position to win this new business by becoming accessible and relevant via social media.